Short paragraph explaining how your service specifically solves the problem your customer needs help with. Start this paragraph by agitating the pain point you know they’re suffering from and then conveniently present your services as the solution
Here’s where you get to tell your story! Include details that are specific to your job/industry or what you feel like would resonate with your reader. Pretend you were getting coffee with whoever is reading. How would you introduce yourself in an authentic way to find some common ground while weaving your story throughout.
Keep this section to two paragraphs maximum (3-5 sentences per paragraph for scannability).
Answer: how long have you been in business, what emotional benefit do you get from your job, what do you love most about your clients?
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Use this section to bullet out a list of traits your ideal client would resonate with:
Ambitious entrepreneurs
CEO’s looking to
Solution oriented leaders
Individual organizations focused on _____, _____
Include some personality traits in here too
Use language you know your audience will respond to
Description of how this value or priority benefits your client and plays out in your work.
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Description of how this value or priority benefits your client and plays out in your work.
01
Description of how this value or priority benefits your client and plays out in your work.
01
Radiating beauty and confidence through Harper's luminous influence, illuminating brand stories with authenticity and grace.
Seamlessly integrating Harper's modern aesthetic with cutting-edge technology, resulting in sleek, innovative brand collaborations.
Harnessing Harper's vibrant energy to infuse life and color into every campaign, inspiring audiences to embrace vitality.
Elevating the epitome of luxury with Harper's sophisticated touch, creating timeless brand narratives.
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